Semantic Search is changing the landscape of Search results
Several days ago, I wrote a post for SearchEngineLand, entitled
“From 10 blue links to Entity SERPS. Is your website ready?” (For those of you not familiar with the term, SERPS is an acronym for Search Engine Result Pages, or the appearance/display of Search results in Search Engines)
As I explained in the post, Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized.
The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google’s Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs.
You can read more about the article on SearchEngineLand here.