Can’t Find it? You Can’t Buy it!
The challenge in today’s online world, specifically relating to that of e-tail (or e-commerce) is ensuring that your products are findable on the web.
In order to be found in these major shopping portals, you have to exist in those portals and supplying a GTIN is becoming mandatory for admission in a growing number of shopping destinations and applications.
There are many other factors that are involved that ensure your product information is trusted by consumers, and your products are not “filtered out” of existence in shopping result filters. You can find more details in a recent article I wrote that covers some aspects of the topic.
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