Can’t Find it? You Can’t Buy it!

Posted by on Jun 8, 2014 in Blog, Featured, Portfolio, Semantic News

Can’t Find it? You Can’t Buy it!

The challenge in today’s online world, specifically relating to that of e-tail (or e-commerce) is ensuring that your products are findable on the web. In order to be found in these major shopping portals, you have to exist in those portals and supplying a GTIN is becoming mandatory for admission in a growing number of shopping destinations and applications. The major comparison shopping engines (CSEs) such as Google and Amazon are now mandating that sellers provide GTINs in most cases. There are many other factors that are involved that ensure your product information is trusted by consumers, and your products are not “filtered out” of existence in shopping result filters.  You can find more details in a recent article I wrote that covers some aspects of the topic. Or Feel Free to contact us for assistance and a free...

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THE FUTURE IS NOW

Posted by on Oct 5, 2013 in Blog, Featured, Portfolio

THE FUTURE IS NOW

Google Now, Google Now Cards, Knowledge Graph Panels, Entity Cards, The Semantic web, Semantic Search,  Google’s Knowledge graph, Schema.org, Ontologies, structured markup, json-ld, rdfa, microdata … are all now commonly used terms. Making this strategic shift is paramount to success in todays world of search. With the assistance of our background and expertise, we can enable this shift to happen for your business in many arenas. From simply adding Semantic Markup to a website to optimize visibility of your site in Search Engines or Google’s knowledge graph, to adding a Semantic Component to your System architecture for some other type of Search (internal), Semantic recommendation or Semantic Orchestration of services, we can satisfy that need. Contact us for a free consultation. Feel free to read more about aspect’s of this in this article from our column at SearchEngineland.       When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google’s Knowledge Graph? First, what is Google Now? Available within the Google Search mobile app, Google Now not only answers user-generated queries but also uses predictive technology to provide the user with information he or she might need throughout the day in the form of “cards.” According to Google: “Google Now cards are displayed when you’re most likely to need them. Most are based on information available to your Google account, such as your current location, recent searches, or calendar entries.” You can read more...

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The Future is Graph Search

Posted by on Oct 5, 2013 in Blog, Portfolio

The Future is Graph Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, “The future face of Search is Semantic for Facebook, Google and Yahoo!” As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand content. The talk focused on what was then the current state of the Semantic Web, as well as upcoming formats/technologies in development and the research being done in the field of semantic search. You can read more...

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The Future is M-commerce

Posted by on Oct 4, 2013 in Blog, Featured, Portfolio

The Future is M-commerce

The Global Graph of Commerce exists today in its still nascent state as an underlying ecosystem of its own, that not many are aware of.  Although this system is well integrated with the rest of the web, in part it is a huge facilitator for the rest of the web and web 3.0.  This is partially because of the enormous amount of traffic (in billions of currency) that pass through it on an annual basis, as well as the fact that is a very rapidly growing technology sector in terms of YOY (Year -on – Year) increase. Although that growth rate is retail category dependent, the numbers boggle the mind, especially as more and more of this traffic moves to mobile type devices (Such as iphones, ipads and other emerging non pc/laptop type and portable devices). I have written in the past about how semantic markup can be leveraged to create an e-commerce portal.  You can read more about that aspect of it in an article I wrote in the past, here at SearchEngineland. In addition, from a product findability point of view, you can also find an example of it usage out in the wild.  This actually an illustrated guide on how to infuse your commerce web page with e-commerce related semantic markup (goodrelations) , which you can find...

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The Future is Semantic

Posted by on Oct 4, 2013 in Blog, Portfolio

The Future is Semantic

Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. Google Glass and the latest trends in search are now so hot that they are no longer considered geeky but rather cool and hip.  Technology (and fashion) are all about providing you with the next thing you can’t live without. If we look to this month’s Vogue as a harbinger of must-have things to come in the world of search, we can deduce that the next generation of search — semantic search — will soon be essential for marketers. Ten items that indicate this trend is in fact Semantic in nature and hot as a fuse, can be found here, along with actionable items specified to leverage each trend in the last paragraph of each...

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