Can’t Find it? You Can’t Buy it!

Posted by on Jun 8, 2014 in Blog, Featured, Portfolio, Semantic News

Can’t Find it? You Can’t Buy it!

The challenge in today’s online world, specifically relating to that of e-tail (or e-commerce) is ensuring that your products are findable on the web. In order to be found in these major shopping portals, you have to exist in those portals and supplying a GTIN is becoming mandatory for admission in a growing number of shopping destinations and applications. The major comparison shopping engines (CSEs) such as Google and Amazon are now mandating that sellers provide GTINs in most cases. There are many other factors that are involved that ensure your product information is trusted by consumers, and your products are not “filtered out” of existence in shopping result filters.  You can find more details in a recent article I wrote that covers some aspects of the topic. Or Feel Free to contact us for assistance and a free...

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Unzip the Formula for Success In E-commerce

Posted by on Jun 7, 2014 in Blog, Featured, Semantic News

Unzip the Formula for Success In E-commerce

Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an “entity”? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type “product.” It should therefore be treated and optimized as such. Although there are other search verticals in which all entities searched for of the same type (recipes, patents, images, maps, etc.), there is one key differentiator in e-commerce. In e-commerce, there is a unique global identifier that is leveraged across all major comparison shopping engines and search engines: namely, a GTIN or Global Trade Item Number (better known in the U.S. as a UPC). The schema.org definitions are shown below. You can read more here....

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How to Harness the Knowledge Graph

Posted by on Jun 5, 2014 in Blog, Featured, Semantic News

How to Harness the Knowledge Graph

Understanding the Knowledge Graph, its roots and its purpose, are critical in terms of Harnessing its power, and in leveraging that power for your business, website or digital Assets. With a combined experience of decades of experience (including both the founders and our associated partners), this remains our specialty at SemanticFuse. We offer services that specialize in precisely this.  We have an intricate understanding in these technologies and can bring this understanding to bear not only in  terms of maximizing your visibility within the knowledge graph, but also to understand the context in which you wish to be perceive with regards to the knowledge graph, and facilitate the appropriate interpretation in that regard. Feel free to contact us regarding our services in this arena (We offer a free consultation), or read more about aspects of this in this article by us here:  post for Barbara Starr’s searchengineland...

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Semantic Search is changing the landscape of Search results

Posted by on Feb 4, 2014 in Blog, Featured, Semantic News

Semantic Search is changing the landscape of Search results

Several days ago, I wrote a post for SearchEngineLand, entitled “From 10 blue links to Entity SERPS.  Is your website ready?” (For those of you not familiar with the term, SERPS is an acronym for Search Engine Result Pages, or the appearance/display of Search results in Search Engines) As I explained in the post, Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google’s Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs. You can read more about the article on SearchEngineLand...

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The Key To Mobile Success

Posted by on Jan 16, 2014 in Blog, Featured, Semantic News

The Key To Mobile Success

How to Create Great Mobile Content & Why Mobile Entity SERPS Work I recently wrote an article in SearchEngineLand (It published on Jan 2, 2014) entitled “Succeeding with Content in a Mobile World”.  In the article, I covered the keynote given by Evan Britton at the Ieee conference on multimedia.  It includes 5 techniques to abide by when developing mobile content as well as 5 hurdles that users encounter, which are clearly techniques to be avoided. I concluded the article with a definition of Entity SERPS, and this is a topic that I have not really seen discussed much on the web, despite all the post Hummingbird ensuing ruckus and proliferation of articles and posts on Semantic Search as a result. ENTITY SERPS   The result returned from querying an entity graph, such as Google’s Knowledge graph or Facebook’s social graph, is clearly an entity.  In programming terms you can think of this as an object being returned, and that object or entity is now actionable (along with all the methods associated with that object, assuming we are continuing along the path of that analogy).  The flexibility provided by that type of a result in SERPS is clearly far great than that of a static link, and can be leveraged to provide a far better user experience.  Google Now is precisely such an example, where outstanding use is made of that factor.  You can read more about ENTITY SERPS in mobile along with how to succeed with content marketing in a mobile world here. Also, stay tuned for my next SearchEngineLand article which is going to go into the subject of ENTITY SERPS in far greater detail, along with techniques you can use to leverage this for your website....

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