Can’t Find it? You Can’t Buy it!

Don't be rendered invisible

The challenge in today’s online world, specifically relating to that of e-tail (or e-commerce) is ensuring that your products are findable on the web. In order to be found in these major shopping portals, you have to exist in those portals and supplying a GTIN is becoming mandatory for admission in a growing number of shopping destinations and applications. The major comparison shopping engines (CSEs) such as Google and Amazon are now mandating that sellers provide GTINs in most cases. There are many other factors that are involved that ensure your product information is trusted by consumers, and your products are not “filtered out” of existence in shopping result filters.  You can find more details in a recent article I wrote that covers some aspects of the topic. Or Feel Free to contact us for assistance and a free...

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Unzip the Formula for Success In E-commerce

Leverage GTINS & Structured Data

Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an “entity”? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type “product.” It should therefore be treated and optimized as such. Although there are other search verticals in which all entities searched for of the same type (recipes, patents, images, maps, etc.), there is one key differentiator in e-commerce. In e-commerce, there is a unique global identifier that is leveraged across all major comparison shopping engines and search engines: namely, a GTIN or Global Trade Item Number (better known in the U.S. as a UPC). The definitions are shown below. You can read...

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How to Harness the Knowledge Graph

Mark Up Entities on your Webpage

Understanding the Knowledge Graph, its roots and its purpose, are critical in terms of Harnessing its power, and in leveraging that power for your business, website or digital Assets. With a combined experience of decades of experience (including both the founders and our associated partners), this remains our specialty at SemanticFuse. We offer services that specialize in precisely this.  We have an intricate understanding in these technologies and can bring this understanding to bear not only in  terms of maximizing your visibility within the knowledge graph, but also to understand the context in which you wish to be perceive with regards to the knowledge graph, and facilitate the appropriate interpretation in that regard. Feel free to contact us regarding our services in this arena (We offer a free consultation), or read more about aspects of this in this article by us here:  post for Barbara Starr’s searchengineland...

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Semantic Search is changing the landscape of Search results

Is your Website Ready?

Several days ago, I wrote a post for SearchEngineLand, entitled “From 10 blue links to Entity SERPS.  Is your website ready?” (For those of you not familiar with the term, SERPS is an acronym for Search Engine Result Pages, or the appearance/display of Search results in Search Engines) As I explained in the post, Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and more personalized. The adoption of Semantic Search- and Semantic Web-related enhanced displays in SERPs initially appeared via Yahoo and its SearchMonkey results. This was in due course followed by Google’s Rich Snippets and further compounded by their Knowledge Graph initiative and its associated altered displays in SERPs. You can read more about the article on SearchEngineLand...

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The Key To Mobile Success

Semantic Technology is Key

How to Create Great Mobile Content & Why Mobile Entity SERPS Work I recently wrote an article in SearchEngineLand (It published on Jan 2, 2014) entitled “Succeeding with Content in a Mobile World”.  In the article, I covered the keynote given by Evan Britton at the Ieee conference on multimedia.  It includes 5 techniques to abide by when developing mobile content as well as 5 hurdles that users encounter, which are clearly techniques to be avoided. I concluded the article with a definition of Entity SERPS, and this is a topic that I have not really seen discussed much on the web, despite all the post Hummingbird ensuing ruckus and proliferation of articles and posts on Semantic Search as a result. ENTITY SERPS   The result returned from querying an entity graph, such as Google’s Knowledge graph or Facebook’s social graph, is clearly an entity.  In programming terms you can think of this as an object being returned, and that object or entity is now actionable (along with all the methods associated with that object, assuming we are continuing...

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Enabled by Semantic Computing

Google Now, Google Now Cards, Knowledge Graph Panels, Entity Cards, The Semantic web, Semantic Search,  Google’s Knowledge graph,, Ontologies, structured markup, json-ld, rdfa, microdata … are all now commonly used terms. Making this strategic shift is paramount to success in todays world of search. With the assistance of our background and expertise, we can enable this shift to happen for your business in many arenas. From simply adding Semantic Markup to a website to optimize visibility of your site in Search Engines or Google’s knowledge graph, to adding a Semantic Component to your System architecture for some other type of Search (internal), Semantic recommendation or Semantic Orchestration of services, we can satisfy that need. Contact us for a free consultation. Feel free to read more about aspect’s of this in this article from our column at SearchEngineland.       When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology...

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The Future is M-commerce

Commerce Graph (Web Of Commerce)

The Global Graph of Commerce exists today in its still nascent state as an underlying ecosystem of its own, that not many are aware of.  Although this system is well integrated with the rest of the web, in part it is a huge facilitator for the rest of the web and web 3.0.  This is partially because of the enormous amount of traffic (in billions of currency) that pass through it on an annual basis, as well as the fact that is a very rapidly growing technology sector in terms of YOY (Year -on – Year) increase. Although that growth rate is retail category dependent, the numbers boggle the mind, especially as more and more of this traffic moves to mobile type devices (Such as iphones, ipads and other emerging non pc/laptop type and portable devices). I have written in the past about how semantic markup can be leveraged to create an e-commerce portal.  You can read more about that aspect of it in an article I wrote in the past, here at SearchEngineland. In addition, from a product...

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The Future is The Internet of Things

Enabled by Semantic Computing

The future clearly lies in the internet of things.  In many respects, this can be viewed as an extension of the Semantic Web.  Devices may have a URI (Uniform Resource identifier): , and the associated unique identifiers and information may be derived from an RFID.  RFID tags may be used for all types of interesting purposes.  They are unique identifiers and associated with the internet of things in a manner analagous to that in which GTIN’s (or UPC’s in the US) are associated to products. The internet of things, can and will benefit enormously by leveraging the semantic web and semantic technologies in general.  There are many early examples of this, such as Google Glass, at whose core lies the concepts inherent in the knowledge graph, to the newl released Samsung Gear. The ubiquity and proliferation of many types of computing devices, ranging from phones you may keep on your person, to watches, glasses and the very pills you take in daily medication are already having a large impact on our daily life.  The concept of “Semantic Computing” defined...

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– Semantic Technology & Business Conference
San Jose, CA, August 2014

– IEEE International Semantic Computing Conference
Newport Beach, CA, June 16 – 18, 2014

– GS1 Connect
San Diego, June 8-12, 2014

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SemanticFuse has offices in California and Montana with additional team members worldwide.

Carlsbad, CA
Phone: +1-858-779-4460
Fax: +1-480-772-4965
Missoula, MT
Phone: +1-323-856-1474
Fax: +1-406-235-7415

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– Semantic Markup Infusion
– Semantic Data Fusion
– Semantic SEO
– Semantic SEO Roadmap/Audit
– Semantic Technology Roadmap/Audit
– Semantic Streamlining of Product Feeds/Catalogs
– Content Optimization
– Semantic Consulting
– Semantic In-House Training
– Semantic Interest Graph Generation

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Semantic Markup was Infused into our Product Pages

Large Online Retailer

“We had over 900,000 item product pages semantically marked up, 2 days prior to Google adopting it.  This occurred in November which is a critical time for e-tailers. We were delighted to be pre-positioned to take advantage of this timely adoption on Google’s part.”

Incredibly easy for us to get it on the first round.

PR Company with a top-tier database vendor client.

“I hired Eric to give one of my teams a tutorial on Semantics and SPARQL as many were newbies to the technology and had just landed a new client in the field. He brought the class down to a level we could all understand and made it incredibly easy for us to get it on the first round. He was very patient and gave an incredibly crisp presentation that flowed and was applicable to all of us. I highly recommend him and would hire him again in a minute.”

Easy to understand and entertaining

CEO, Stealth Start-up

“You gave one of the most easy to understand and entertaining technical presentations that I’ve ever seen on a subject that can easily confuse most people. You have a true gift.”